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    <loc>https://agriminds.com/blog</loc>
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    <lastmod>2018-03-04</lastmod>
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    <loc>https://agriminds.com/blog/2018/3/4/submission-to-the-select-senate-committee-on-the-murray-darling-basin-plan</loc>
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    <lastmod>2024-02-25</lastmod>
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      <image:title>Blog - Submission to the Select Senate Committee on the Murray Darling Basin Plan</image:title>
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    <loc>https://agriminds.com/blog/2017/11/1/trusting-the-coles-welfare-proposition</loc>
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    <lastmod>2017-11-01</lastmod>
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      <image:title>Blog - Trusting the Coles Welfare Proposition</image:title>
      <image:caption>AN INDUSTRY wit has dubbed the Coles Supermarket business in Australia ‘TesColes’. This follows the migration to Australia in recent years of a clutch of Tesco UK ‘turn around specialists’ intent on carving a path into the strong market lead enjoyed by the fresh food people at Woolworths. Mirroring the Tesco UK model, Coles has taken curious animal ‘welfare’ positions this year that have caught the attention of media, regulators and food producers in a range of sectors from dairy, through beef, chooks and eggs and most recently pork. There is more to come. The Tesco formula determines that you play to your audience’s ‘perceptions’ and not to its intelligence.  Last week, Tesco announced in the British media that it would not be selling meat derived from Australian lambs that had been mulesed. Problem with that claim, according to one industry observer, is that lambs destined for the Sunday roast are never mulesed. Merinos produced to grow wool are mulesed to protect them from the horrors of flystrike. UK expat and Coles Australia’s quality, policy and governance manager Jackie Healing told an Animal Welfare Science Centre conference this month that, in the supermarket, there’s a difference between ‘science and the perception of what is safe and legal’. Jackie told her audience that welfare was an important niche for Coles. “If you link welfare to a perception, you’ll drive sales,” she said. “No doubt about it.” Thus Coles says it has given us ‘hormone free’ beef (an oxymoron and misleading), sow stall free pork and free-range poultry and they promise cage free eggs by 2013. Jackie Healing dwelt particularly on the ‘trust’ that Coles’ 13 million customers each week have in the chain’s fresh food position. The intelligence that feeds the customer trust thesis is largely determined by consumer market research carried out by Coles. ‘TesColes’ has three enduring market dilemmas in respect of its perception-driven welfare stance. These are: ·      While a staggering 60 plus per cent of consumers wrongly perceived for more than 40 years that chicken meat contained administered hormones, sales in Australia rose from 6kg a head in 1965 to a staggering 37kg a head last year. And growing. ·      While market research is very important, if you let it run your business, it’s likely to run right over you. ·      Most importantly, ethically any position of ‘trust’ in any relationship must be driven by the truth and not by ‘perceptions’, commercial dissembling and outright bullshit. Trust without truth is an empty vessel. Mike Cahill 0407 213 430. Jackie Healing’s speech ‘Retail Trends in Animal Welfare’ is available as an audio file at http://www.vimeo.com/26305856</image:caption>
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      <image:title>Blog - Trusting the Coles Welfare Proposition</image:title>
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    <lastmod>2026-08-31</lastmod>
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      <image:title>About</image:title>
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    <loc>https://agriminds.com/meet-the-agriminds</loc>
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    <priority>0.75</priority>
    <lastmod>2026-08-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1509418126581-SNUYPER6YA05DVC28V53/iStock-116058203WEB.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1509332659882-FA7OTOPGSC87EL3RRD09/IMG_9103WEB.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>David Palmer – Chairman of AgriMinds Former CEO of MLA, now director or chairman on a range of agricultural boards and committees.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1509330141943-505RPBNX3W4PEGX7E2LS/AGR0075WEB.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dr Stephen Carroll – Co Founder Former Chairman of AgriMinds. Former Equity Partner of Geddes Parker &amp; Partners Executive Search specialising in senior agriculture appointments, CEO of National Meat Association, General Manager AUS-MEAT, Director of Animal Health Services NSW Department of Agriculture, and a large animal veterinarian.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1509330184484-8KMNJ3SPBVB26BW6BUID/AGR0030WEB.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Claude Gauchat - Co Founder Extensive international career in executive and non-executive agribusiness roles spanning over 50 years. Former appointments include chair of Strategic Investment Advisory Panels at Horticulture Innovation, chair of Agricultural Biotechnology Council Australia and board member of the APVMA. Claude is now a lead consumer representative at Chris O’Brien Lifehouse Hospital and a former board member of Sydney Health Partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/7c0801db-9203-4ef9-ba6d-352ac98206c7/DAVIDANTHONY.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dave Anthony AM Agronomist and Farm Manager, with over 40 years in the Australian cotton industry he held various positions including General Manager, COO, Managing Director and Chair of Auscott Limited, Deputy Chair of Cotton Research and Development Corporation, Chair of Cotton Catchment Communities CRC, Directorships of Plant Biosecurity CRC, Cotton Seed Distributors, Cargill Oilseeds Aust, and Australian Cotton Growers Research Association. Joint founder of Career Harvest, Knowing and Growing (was Yogurt Tree project), SOILpak. Council member of several NSW Ministerial Advisory Councils and currently Chair of Tocal Advisory Council.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1633865633363-1PI9R689C3T0VHYNG6R2/WARWICKSCHERF.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Warwick Scherf Extensive experience in executive management roles with multi-faceted public and private organisations in the food and agribusiness sectors including Goodman Fielder Ltd and Horticulture Innovation Australia.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1509331446483-DN8LF4G1XEN7V014BNA6/AGR0010WEB.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Mike Cahill A former Chairman of Agriminds, Mike is a television writer-producer and co founder of Digital Farm TV</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/c31c61a5-44c6-4634-8350-3e9f7ac948bf/KARARUSHWORTH.jpeg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Kara Rushworth A risk and compliance advisor in global markets, specialising in global commodities and an advocate for sustainability governance. Non-executive director, advisory board member, certified professional fellow auditor and chartered banker. With over 20 years experience as an entrepreneur in the horticultural industry, Kara is passionate about making a difference in natural capital management, agribusiness, a decarbonised economy and ensuring nature's wealth counts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/c745deb9-fdca-4151-9610-702ec220bd63/GRAHAMETURK.jpeg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Grahame Turk AM Former CEO/ Managing Director and Chairman Sydney Fish Market. Held senior management positions in diverse industries such as industrial gases, heavy engineering and manufacturing, steel and foodservice distribution and served on several industry and government boards and advisory bodies.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Christine Hawkins AM Corporate advisor and company director, with extensive experience in primary industries across global agricultural production and marketing, supply chains, biosecurity, environmental and natural resource management. Provides governance and structuring advice including to organisations and government.  Fellow of the Australian Institute of Company Directors.  Former Chair of Wheat Quality Australia Ltd, Go Grains Health &amp; Nutrition Ltd, Deputy Chair of Grains Research and Development Corporation, several wool industry organisations and cooperative research centres. Honorary Life Member of Nuffield Australia. Currently Chair of a private higher education institute, Chair or member of several NSW State government Audit and Risk Committees including NSW Local Land Services, and a non-executive director of the Southern Highlands Botanic Gardens.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Gerard McEvilly Independent consultant in international development, managing agricultural research programs for commercial and social outcomes. Previous senior roles in research management with Horticulture Australia Limited (now HIA) and in private enterprise, together with climate change mitigation studies and lecturing in Horticultural Supply Chains at the University of Sydney.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1551621016878-DMJN2JCZ4OAPATEDUL7T/CHRIS0042.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Chris Russell AM Animal Scientist, Agribusinessman and former National President and current Chair of the Ethics Committee of the Australian Institute of Agriculture; Former Judge on ABC TV "New Inventors" series and Correspondent on NZ "NewsTalk ZB" radio. Host of the “AgriMinders” podcast series.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/37274038-0a38-452f-8c3f-495979bb0aac/JOHNWEBSTER.jpeg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>John Webster Independent Chair, Fight Food Waste Ltd (Fight Food Waste Cooperative Research Centre and Stop Food Waste Australia), Chairman of the National Fruit Fly Council, Chairman Safemeat, Chairman Red Meat Panel, Sheep Producers Australia, Board Selection Committee. Previously National CEO of Foodbank, Managing Director of Horticulture Australia, and various management roles with Meat and Livestock Australia and AMLC.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Ray Heckendorf Co-creator of the Agriminds brand and Agriminders podcast, Ray is co-owner of Heccentric Ideas, and Citadel Creative Co-Operative. Heccentric communications ideas from Ray and his collaborators have created major market success for companies in agriculture, food, beverage, health care, as well as media, music, automotive and many retail marketers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1509332440405-2WL4FL1SRH5BD56V2OWY/AGR0006WEB.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dr Bruce Standen AM Former Independent Director of Sydney Fish Market, and CEO of Australian Meat &amp; Livestock Corporation.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dr Turlough Guerin CEO of Field &amp; Game Australia and Commissioner of the NSW Independent Planning Commission. Former CEO of Landcare NSW and NSW Government sustainability adviser. Chair of the NSW Rural Fire Service Public Benefit Fund and former Chair of the Ag Institute of Australia. Agricultural chemist with experience across telecommunications, construction, resources and renewable energy.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Stephen Morgan Steve Morgan's eponymously named company is an agribusiness finance specialist. Stephen was formerly Chief Manager Agribusiness at CBA</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/6e272420-41fd-4797-94a1-82937e30bf3d/JOHNBAKER.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>John Baker Founder of Produce Marketing Australia, providing marketing services for the Australian and international fresh produce industry. Previously Managing Director of the Australian Horticultural Corporation, following two decades with NSW Department of Agriculture.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>David Boyd Former Chairman and CEO Clyde Agriculture, Director John Swire and Sons (Australia), GM-Rural Dalgety, Chairman McGarvie Smith, Deputy Chairman Cotton Australia, Director Australian Wool Exchange, Director Australian Wool Innovation and Wool International.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/6b29c39c-b495-4353-9c39-84a8733a6910/Brondwen+MacLean.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Brondwen MacLean Former General Manager, Research at the Grains Research &amp; Development Corporation (GRDC), with over 25 years’ experience across Australian agricultural industries, including working with many of the rural RDCs, Cooperative Research Centres and Drought, Resilience Adoption and Innovation Hubs. A non-executive director on several agricultural related boards, and a member of Sugar Research Australia’s Research Funding Panel. A graduate of the Australian Institute of Company Directors and a consultant with Directors Australia, providing governance insights and strategies for organisations to govern effectively. A mentor for many years in NFF’s Diversity in Agricultural Leadership Program. A strong supporter of increasing diversity in leadership in Australian agriculture.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dr Peter Barnard Managing Director of Oliver &amp; Doam independent consultancy providing economic and policy advice to agricultural sector, and formerly General Manager International Market Access, Meat &amp; Livestock Australia.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dr Helen Scott-Orr AM PSM Former Australian Inspector-General of Biosecurity, Executive Director Research, Advisory and Education with NSW Agriculture, NSW Chief Veterinary Officer, Director Brucellosis and Tuberculosis Eradication, and served on the boards of Animal Health Australia and the Cooperative Research Centres for Invasive Animals, Weeds, Beef, Sheep, Cotton and Rice.</image:caption>
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      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Richard De Vos Management consulting to agriculture organisations and statutory authorities, Independent Chairman of Strategic Investment Advisory Panels to Horticulture Innovation, formerly CEO of Nursery &amp; Garden Industry of Australia, CEO of Milk Marketing Ltd.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1633865497694-X98MZQZVX6KTE7O6VOCC/PHILMULVEY.jpeg</image:loc>
      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Phillip Mulvey Founder and Managing Director of Environmental Earth Sciences International (EESI) and Board Member of Federal Committee of Soils Australia, formerly involved with building construction, development and rehabilitation of degraded lands in different parts of the world.</image:caption>
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      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Dr David Leece AM PSM Former Executive Director (Environmental Science) and Chief Scientist of the NSW Environment Protection Authority, and a New South Wales Deputy Commissioner of the Murray-Darling Basin Commission. Later, a part-time Assistant Commissioner, Natural Resources Commission of New South Wales. Early career was as a research scientist (Phytophysiologist – plant nutrition) in the Chemistry Branch, NSW Department of Agriculture.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Dr Daniel Tan Professor of Agronomy at Sydney University and Faculty of Science Postgraduate Coursework Program Director, formerly Senior Lecturer and Lecturer in agronomy at the University, and executive management/planning roles with hotels and resorts in SE Asia.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/1635714079948-TPXB4HQMLPN5GZTJM442/SARAHHUNTER.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Sarah Hunter A business and board advisor, Sarah is a community representative on the Chiropractic Council of NSW and the Independent Complaints Committee of the Veterinary Practitioners Board of NSW. Her corporate experience was primarily with French-headquartered animal health company Virbac, and she consults on commercial strategy in animal health and adjacent industries. Sarah also serves on the board of the Bathurst Harness Racing Club and was previously a director of Ag Institute Australia and Rural Aid.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
      <image:caption>Les Targ Independent Chairman of the National Auction Selling Committee for Wool, formerly consultant to Sheep CRC, Deputy CEO of Australian Wool Innovation, CEO of ADI Limited and senior executive roles in the Commonwealth Public Service.</image:caption>
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      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Dr Aleta Knowles Aleta has forged a career at the intersection of science and business, encompassing research and commercialisation across academia and in industry. After 20 years of leading research and regulatory teams in the animal health industry with Elanco and Virbac where she developed vaccines and therapeutics for livestock, she is currently evaluating biotechnology and agritech spin-outs from the university sector for investment by Australia's longest running venture capital fund, Uniseed. She is a board member of, and advisor to, a diverse range of companies in the biotech sector.</image:caption>
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      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Tony Tait Tony has spent most of his career in the Farm Machinery Industry with experience in the Australian, New Zealand and SE Asian Markets. Formally the Managing Director of New Holland Australia, CNH ANZ &amp; PFG Australia and CNH Business Director SE Asia, Korea &amp; Japan. Served on the Board of the Tractor &amp; Machinery Association including a period as Chairman. Currently still involved with the Farm Machinery Industry as a Consultant/Business Coach including the facilitation of several Benchmarking Groups in Australian &amp; NZ.</image:caption>
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      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Elizabeth (Lizzie) Markie University of Sydney PhD candidate researching the physicochemical and functional qualities of Australian native grains, 2026 Chris Russel Medal of Excellence winner for work on heat tolerance in canola, secretary for NSW Division of AIA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/0c3d46c3-2fd8-45be-8fd6-04b8d176ded5/GREGCHAPMAN.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Greg Chapman CPSS SSLE  Founder and director of Land and Soil Capability.  Award winning soil survey and land evaluation consultant.  Expert Witness.  Previous long term head of NSW government soil mapping, data and monitoring programs.</image:caption>
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      <image:title>MEET THE AGRIMINDS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/be0d9610-fc11-487f-bc45-2f814f9cf894/HARRISLEDVINKA.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>Harris Ledvinka PhD candidate at the University of Sydney, modelling Australian wheat production using machine learning; former Chair of Ag Institute Australia NSW Division; 2025 Westpac Future Leaders Scholar and winner of 2026 Chris Russell Medal of Excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b0f28c7131a5f35c0c4e56/697b8880-5ef9-43aa-9359-5b5be31b5ca2/JAMESKELLAWAY.jpg</image:loc>
      <image:title>MEET THE AGRIMINDS - Make it stand out</image:title>
      <image:caption>James Kellaway BAppSci(Agr), GDMM, MBA, GAICD, ACIS, AFAIM  James is a senior agribusiness executive with experience in supply chains, regulation, stakeholder relations, business development, product marketing and R&amp;D investment with organisations including the Australian Egg Corporation, where he was Managing Director for 13 years; Horticulture Australia; the former Australian Horticultural Corporation; Meat &amp; Livestock Australia; the former Australian Meat &amp; Livestock Corporation; and the former NSW Meat Industry Authority.  He is currently CEO of Oz Group Co-op Limited, Australia’s largest berry grower and supplier.  In addition to his executive roles, James has been a non-executive director of the Australian Livestock Export Corporation; a non-executive director of the Australian Poultry Co-operative Research Centre (CRC); a non-executive director of Primesafe; a Board member of the International Egg Commission; and Chairman of the Livestock Biosecurity Network.  He is currently Chairman of the Export Fodder Industry Panel with Agrifutures and a director on the Greater Sydney Local Land Services Board.  James has a Master of Business Administration; a Graduate Diploma in Marketing Management; and a Bachelor of Applied Science in Agriculture.  James is also a Graduate Member of the Australian Institute of Company Directors; a Graduate of the Governance Institute; and an Associate Fellow of the Australian Institute of Management.</image:caption>
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